Establishment of the foundation for the overall strategy engagement. We gather data, context, and a comprehensive evaluation from a customer and market perspective, incorporating both qualitative and quantitative assessments to facilitate and inform the approach to program ideation.
Evaluation, development, and refining of options from a program ideation perspective. This leads to the identification of a clear program structure including concept, positioning, earning opportunities, rewards structure, tiers, benefits, and more.
Projection of the program impact across key business drivers, reflecting full business case financial modeling on a cash flow basis. Metrics such as topline revenue, profit margin, and incremental net benefit are assessed against liabilities including reward costs, point accruals, expiration, and other program costs.
Development of the framework to map the communication plan for program members and the resultant customer experience across lifecycle and touch points. This includes promotional ideas, sample creative, segmentation strategies, and more.
Finalization of the program definition and development of features, requirements documentation, and initial scoping of points of technical integration.
Formulation of a launch plan to ensure program performance through the use of enrollment strategies, promotional initiatives, and tracking of key performance indicators.
Refinement of the overall technical integration between our Loyalty Platform and the client, inclusive of API requirements, mapping of data feeds, and integration design.
Scoping of the identified technical requirements and estimation of work effort based on the solution design and determination of product-based enhancements.
Development of the custom requirements scoped for the project, including quality assurance testing of all development efforts for the project.
Completion and review of all configuration within our Loyalty Platform, review of all documentation with the support teams, and comprehensive client training on program components within our Loyalty Engine.
Jux Digital’s creative services team offers exceptional user experience design, eye-catching graphic/visual design and captivating copywriting, all driven by strategy and in line with your personalized communications plan.
Our Loyalty Platform drives quick, secure and effective loyalty and channel management through its web services layer, robust APIs and a pub/sub service that integrates with any system or customer channel, including: POS systems, mobile devices, social, mobile, e-mail, IVR, call centers and any other web application.
COMMUNICATIONS & PROMOTIONS STRATEGY
Ideation and oversight of lifecycle communications for program audience, custom communications plan by segment/program tier, and identification of promotional opportunities.
End-to-end campaign management spanning concept, offer, platform execution, and results analysis mapped to key performance indicators.
Technical support for features such as promotions set-up, API usage, and emails, and troubleshooting of platform issues.
CUSTOM MEASUREMENT PLANNING, REPORTING, & ANALYTICS
Comprehensive program performance measurement, reporting, and analytics tailored to client need, including detailed data mapping, custom report execution, performance insights, and evaluation and recommendations of opportunities.
PROGRAM OPTIMIZATION & REFRESH STRATEGY
Refresh strategy and roll-out in support of in-market optimization beginning with ideation and development of a program roadmap.
Our team will turn your data into actionable insights and help you identify and retain profitable customers.
A thorough understanding of your target market’s behavior and their potential actions can catapult your company above the competition, resulting in higher customer retention and sales conversions.
Throughout the life of your loyalty program, we’ll work closely with your team to understand your financial objectives, build a loyalty program financial model, and set key performance indicators, providing ongoing analysis.
We can help achieve a number of outcomes, some of which include; delivering relevant messages and offers to target groups, understanding member participation, measuring and tracking behaviors, increasing customer lifetime value and so much more.
Whether you’re trying to get customers to stay longer, try new products, purchase a more profitable mix of products, spend more, come back more often (or sooner than they would otherwise), or acquire new customers, we can help.
Loyalty Program Analysis
Customer Profiling, Segmentation
Campaign Strategy, Execution and Analysis
Promotion & Sales Performance Analysis
Predictive Modeling and Statistical Analysis
Ongoing Program Management and Reporting